How do event planners get clients online?
Event planners get most online clients from Instagram reels of real events, Google searches like "event planner near me", listings on wedding and event platforms, and referrals…
Why do wedding enquiries go silent after I send the quote?
Quick answer
Couples usually go quiet after a quote because they are comparing vendors, the price surprised them, or family needs to agree. Silence is not always a no. Send quotes with clear package tiers, follow up within two days with something useful, and set a polite date-hold deadline. Most bookings come after the second or third touch.
Why they go quiet
- They asked five vendors and are waiting for all quotes.
- The total was higher than they expected and they feel awkward saying so.
- Parents or partners haven’t seen it yet.
- Your quote was a PDF of numbers with no reason to choose you.
Send better quotes
- Offer three packages so there is an option at every budget.
- Show what makes you different: sample work from a similar venue, reviews.
- Explain what is included and what costs extra.
A simple follow-up routine
- Day 2: “Did you get a chance to go through it? Happy to adjust to your budget.”
- Day 5: share a relevant gallery or a review from a similar wedding.
- Day 10: “We have another enquiry for your date. Should I hold it for you until Friday?” Only say this if it’s true.
Track it
Note each enquiry’s date, budget, quote sent and follow-ups. You will see where couples drop off.
| When | What to send | Goal |
|---|---|---|
| Day 2 | Check-in, offer to adjust | Restart the conversation |
| Day 5 | Relevant work or review | Build trust |
| Day 10 | Genuine date-hold deadline | Get a decision |
Key numbers
85% of consumers act on online reviews, and how recent the reviews are matters most.
BrightLocal Local Consumer Review Survey 2026 (via PinMeTo)
Key takeaways
- Silence often means comparing, not rejecting.
- Offer three package tiers.
- Follow up at least three times.
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