For high-ticket brands, running ads is easy. Running ads that generate qualified leads at a cost your CFO can defend is the actual work. We build paid media systems across Meta, Google, and LinkedIn — optimised for cost-per-closed-deal, not click-through rate. Zero markup on ad spend. Ever.
Meta says your CPL is ₹1,200. Google says ₹1,800. Your CRM shows you closed 4 deals from 320 form-fills last month. Your CFO does the math and asks — awkwardly, in front of the whole team — why marketing spent ₹4L to generate revenue nobody can point to.
The problem isn't your paid media manager. Attribution is broken. iOS14 shattered client-side tracking two years ago. Your Meta pixel silently misses ~30% of conversions. GA4 defaults to short attribution windows that under-credit paid channels for long sales cycles. Nobody wired the CRM back to the ad platforms, so Meta is optimising for form-fillers instead of buyers.
The result: your CPL number keeps looking healthy on paper while your cost per closed deal quietly climbs 40% year over year. We fix this at the infrastructure layer. Then the reports and reality start agreeing.
This is what most high-ticket brands see in their ad platforms — and what's actually happening in their revenue. Every month. Without them noticing.
Meta is optimising to generate more form-fillers just like these.
Same spend. Same clicks. Very different truth.
Both dashboards are technically correct. But only one matters. The gap between them — between what the ad platform reports and what actually shows up in revenue — is where 20–40% of your annual paid media budget disappears every year. Once we wire attribution and offline conversions, that gap closes. Your platforms start optimising for buyers, not form-fillers.
Most agencies take 10–20% of your monthly media budget as a markup. On ₹5L/month of spend, that's ₹9L a year quietly going to their P&L instead of your growth.
We charge a flat retainer. Every rupee of your ad budget goes to Meta, Google, or LinkedIn directly. We never touch it. We never see it. Our fee doesn't change if you spend ₹1L or ₹50L a month. Why: agency incentives should never be tied to the phrase "spend more on ads." When we recommend cutting a channel that's not working, you should be able to trust it's coming from strategy — not commission.
Every serious paid media conversation eventually gets here. Here's how we're built differently.
We pick channels based on where your ICP actually spends time — not on what's trendy. Here's how we think about each.
This is the infrastructure work most agencies skip on the way to spending your money. It's also where 30–50% of your CAC improvement lives.
Buyer clicks your ad. UTM parameters captured. First-party pixel + server-side tracking both fire.
Form fill or booking. Lead lands in CRM with source, campaign, and creative attribution intact.
Lead scored. Sales team qualifies. Deal moves through stages. Every event tracked.
Deal-closed signal fires back to Meta, Google, and LinkedIn via CAPI. Real revenue, real attribution.
Platforms optimise for closed deals — not form-fills. CAC drops. Quality climbs.
Once wired, Meta and Google stop optimising for the wrong outcome. Ad platforms learn — through actual revenue signals from your CRM — which ads generate qualified buyers instead of noise. Within 6–12 weeks, CAC drops 20–40% and lead quality improves in parallel. Same spend. Better revenue.
Every engagement follows the same four phases. You always know what we're doing and why.
Full teardown of ad accounts, CRM, GA4, past campaigns. 40-page audit + 90-day plan. Delivered whether or not you hire us.
Attribution wiring. Offline conversion APIs. Creative pipeline handoff. UTM structure. Dashboard setup. Nothing runs until the plumbing is solid.
Campaigns live. Weekly creative refresh. Bi-weekly async Loom performance updates. Monthly strategy call. Learning phases stay lit.
With 60+ days of offline conversion data flowing, algorithms optimise for closed deals. CAC drops. Reporting stabilises. Your CFO stops asking uncomfortable questions.
Related: Google Ads vs Facebook Ads: which is better for lead generation?
Book a free Ad Account Audit. We'll teardown your Meta, Google, or LinkedIn accounts live on a 30-minute call and show you 3–5 immediate fixes to run this week — even if you never hire us.
Book my Ad Account Audit ↗