How can international schools attract NRI and expat parents?
Expat and returning NRI parents research schools online before they move, often from abroad. Rank for curriculum and city searches such as IB or IGCSE schools in your city…
Why are our admission enquiries low even after running ads?
Quick answer
Admission enquiries stay low after ads when the ads run at the wrong time, reach the wrong parents, or land on a page that doesn't answer their questions. Start ads two to three months before admissions, target parents in your transport area, show a fee range and real campus photos, and call back the same day.
Timing
Many parents shortlist schools months before admissions close. Ads that start when admissions open often miss the decision window.
Targeting
- Target parents within your school bus routes, not the whole city.
- Match the age of children to the classes with seats.
- Run separate ads for preschool and higher classes.
The page parents land on
- Board, classes with open seats and age criteria.
- Fee range, even an approximate one.
- Real photos and a short campus video.
- Campus visit booking and a short form.
- Fast loading on mobile.
Follow-up
- Call within hours, not days.
- Invite every enquiry to a campus visit or open day.
- Send a WhatsApp brochure and fee details immediately.
Track the right numbers
Count enquiries, campus visits and admissions by source. Low visits mean follow-up needs work; low admissions after visits point to the campus experience or fees.
Check the basics first
Submit a test enquiry yourself and time how long it takes for someone to call back. Many schools find the form works but nobody owns the follow-up.
| Problem | Sign | Fix |
|---|---|---|
| Late timing | Ads start when admissions open | Start 2–3 months earlier |
| Wrong audience | Enquiries from far away or wrong age | Target bus routes and class ages |
| Weak landing page | Clicks but few forms | Fees, photos, visit booking |
Key numbers
77.76% of web traffic in India came from mobile phones in September 2026.
StatCounter Global Stats
Key takeaways
- Start admission ads months before the deadline.
- Target parents within your transport area.
- Book campus visits from every enquiry.
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