What is digital marketing for medical device companies?
It is the use of search, content, paid campaigns, LinkedIn and conversion-focused websites to help hospitals, labs, clinics and distributors find, evaluate and enquire about…
How do you handle compliance-sensitive content for medical devices?
Quick answer
We write only from product claims, technical documentation and evidence the client supplies and approves. We don't create our own efficacy, safety or superiority claims, and the client's qualified regulatory or legal team reviews content before it is published.
Why this matters
Medical devices in India are regulated under the Medical Devices Rules, 2017, and the Uniform Code for Marketing Practices in Medical Devices (2024) expects promotional claims to be accurate, not misleading and capable of substantiation. The code also restricts the use of healthcare professionals’ names and photographs in promotional material.
How we work
- Every claim is traced to approved source material
- No invented clinical outcomes or comparisons
- Final review stays with your regulatory or legal team
We are a marketing agency, not a regulatory consultancy.
Key takeaways
- Claims come only from approved material
- No invented efficacy or safety claims
- Final review stays with the client
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