What should website development for construction companies include?
A construction company website needs a project portfolio with real details, separate pages for each service and sector, visible credentials, fast mobile performance and an…
What is digital marketing for construction companies?
Quick answer
It is using search, social media, ads, a project-led website and lead tracking to win construction projects. It helps homeowners and businesses find you, shows them work similar to theirs, qualifies enquiries and supports the referrals that still win much of the work.
What it usually includes
- SEO and Google Business Profile
- Google Search and Meta campaigns
- LinkedIn for commercial and industrial buyers
- Project portfolio pages and lead tracking
See our approach to marketing for construction firms.
Key takeaways
- Be found, prove, qualify
- Different channels for homes and B2B
- Support referrals
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