What should website development for construction companies include?
A construction company website needs a project portfolio with real details, separate pages for each service and sector, visible credentials, fast mobile performance and an…
Why do construction ads bring so many irrelevant leads?
Quick answer
Broad keywords and simple forms attract job seekers, material suppliers and people without a plot or budget. Negative keywords, location targeting and qualifying questions on the form, such as plot ownership, budget and start date, reduce irrelevant leads.
How to fix it
- Add negative keywords for jobs, materials and courses
- Target the areas you actually serve
- Ask qualifying questions
- Review search terms every week
Key takeaways
- Use negative keywords
- Target your service area
- Qualify every lead
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