How can a wealth management firm attract HNI clients?
HNI clients choose advisers through trust and referrals, so build both. Publish thoughtful market and planning commentary, speak at business and professional events, partner with…
What can SEBI-registered investment advisers say in their marketing?
Quick answer
Under SEBI's advertisement code, advertisements must show your registered name, SEBI registration number and the standard market-risk warning, and need prior approval from your supervisory body. You cannot mention past performance, promise or imply returns, use words like "best" or "No. 1", use misleading testimonials, run contests or use the SEBI logo.
The rules in short
SEBI’s advertisement code for investment advisers and research analysts has applied since 1 May 2023. It sets out what every advertisement must include and what it must never say.
What you must include
- Your registered name, SEBI registration number and brand name or logo
- The standard warning that investments in the securities market are subject to market risks
- A disclaimer that registration and certification do not guarantee performance
- A website link with full details for short formats like social media posts
What you must avoid
- Any reference to past performance
- Promises or hints of assured, minimum or target returns
- Words like “best”, “No. 1” or “top adviser”
- Misleading testimonials
- Contests, prize draws or gifts
- The SEBI logo
- Calling something free unless it really is free
Approval and records
Advertisements need approval from your supervisory body before they are issued, and copies should be kept for five years. SEBI consulted in June 2026 on a common advertisement code that may change the approval process, so check the latest position before you publish.
What still works
Educational content, clear explanations of your process and fees, and genuine expertise are all allowed. That is usually the most persuasive marketing anyway.
Key takeaways
- Show registration details and the risk warning
- No returns, past performance or superlatives
- Get ads approved before publishing
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