How can a wealth management firm attract HNI clients?
HNI clients choose advisers through trust and referrals, so build both. Publish thoughtful market and planning commentary, speak at business and professional events, partner with…
How much should a financial advisor spend on digital marketing?
Quick answer
Work backwards from the value of a client. Most practices start with a fixed monthly fee for website, content and LinkedIn work, plus a small test ad budget paid directly to Google or Meta. Track the cost of each introductory call and each new client, then scale the channels where a new client costs far less than their yearly fee.
Start from client value
Before setting a budget, estimate what a typical client is worth to you in a year, whether through fees or commissions. That tells you what you can afford to spend to win one.
Separate the two kinds of spend
- Foundations: website, Google profile, content and LinkedIn. These build steadily and keep working.
- Ads: Google and Meta campaigns, usually promoting a webinar or guide. These can bring enquiries quickly but stop when you stop paying.
Test before you scale
Start ads with a small, fixed budget for a few weeks. Pay the platforms directly so you can see exactly where your money goes, and remember that Google and Meta both require extra verification before financial ads run in India.
Measure the right numbers
- Cost per introductory call
- Call-to-client rate
- Cost per new client, by channel
Scale the channels where a new client costs a small fraction of their yearly value, and cut the rest. See our guide to digital marketing cost in India for typical ranges.
Key takeaways
- Start from the yearly value of a client
- Test ads with a small budget first
- Scale only channels with a healthy cost per client
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