When should a school start its admissions marketing campaign?
Most Indian schools should start admissions marketing four to six months before applications open, which usually means August to October for the following academic year. Begin…
How can international schools attract NRI and expat parents?
Quick answer
Expat and returning NRI parents research schools online before they move, often from abroad. Rank for curriculum and city searches such as IB or IGCSE schools in your city, explain admissions and transfer rules clearly, offer virtual tours and video calls, and build relationships with relocation agents and employers' HR teams.
What these parents need to know
- Curriculum, such as IB, IGCSE or CBSE, and how transfers work
- Admission timelines and mid-year entry
- Fees, transport and nearby residential areas
- Support for children new to the country
How to reach them
- SEO: pages for “IB schools in [city]” and “international schools near [area]”.
- Virtual tours: campus videos and live video calls with admissions staff.
- Relocation partners: relocation agents, consulates and expat communities.
- Employers: HR teams at companies that hire from abroad.
- Ads: Google ads that target searches from abroad for your city’s schools.
Key takeaways
- Rank for curriculum and city searches
- Virtual tours and video calls
- Partner with relocation agents and HR teams
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