One Reel a week. A static or two. A monthly report full of engagement metrics that don't correlate with pipeline. It's a model built for 2018 D2C — and it's actively costing high-ticket brands money in 2026.
For a business where each customer is worth ₹50K+, where the sales cycle stretches 60+ days, and where every lead has to be qualified, you don't need engagement. You need volume — 30+ variants a month so the algorithm can find your winner. You need ad copy calibrated to a ₹5Cr buyer, not one browsing sunscreen. You need formats that pass the "would I show this to my client?" test.
Because for high-ticket brands, the wrong creative doesn't just fail to convert. It actively damages your brand.