Can we advertise treatment prices and offers for dental services?
Generally yes, with care. Dental clinics can share transparent prices and genuine offers, but should avoid misleading claims, guaranteed results, "painless" promises they cannot…
What should I ask before hiring a dental marketing agency?
Quick answer
Ask a dental marketing agency for case studies showing booked appointments and cost per new patient, who will manage your account, whether you will own the ad accounts and Google Business Profile, how they handle healthcare ad policies, which treatments they would prioritise, and how they report results. Avoid agencies that only report likes and clicks.
Questions about results
- Can you show results for other clinics: appointments booked, cost per new patient, treatment mix?
- Which treatments would you advertise first for my clinic, and why?
- What results are realistic in three months?
Questions about local visibility
- How will you improve our Google Business Profile and Maps rankings?
- How do you help us collect and respond to reviews?
- Will you build treatment and location pages on our website?
Questions about ownership and fees
- Will our ad accounts, analytics and Business Profile stay in our name?
- Is there any markup on ad spend?
- What exactly does the monthly fee include?
- What is the notice period?
Questions about compliance and quality
- How do you ensure ads follow healthcare policies and dental ethics guidelines?
- Do you use real clinic photos and dentist videos, or stock content?
- How do you get patient consent for testimonials?
Questions about leads and reporting
- How do leads reach our front desk — instantly, by WhatsApp, in a CRM?
- Can you track calls from ads?
- Will reports show appointments and cost per patient, not just clicks?
Good signs
A good agency asks about your chairs, capacity, treatment margins and front desk process before proposing a plan. They focus on booked appointments and local visibility, not follower counts.
Red flags
Guaranteed patient numbers, ownership of your accounts, vague reports and no healthcare experience are reasons to look elsewhere. Take time to compare at least two or three agencies before deciding.
| Area | Key question |
|---|---|
| Results | Cost per new patient in case studies? |
| Local SEO | How will you improve Maps and reviews? |
| Ownership | Are accounts and profile in our name? |
| Compliance | How do you follow healthcare ad rules? |
| Reporting | Do reports show booked appointments? |
Key takeaways
- Ask for cost per new patient, not just leads.
- Keep ad accounts and Business Profile in your name.
- Check how leads reach your front desk.
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