Is Shopify or WooCommerce better for an Indian jewellery brand?

The deciding question: how do you price?

Jewellery pricing is unusual. Many pieces are priced from gold weight, the daily gold rate, making charges, stone value and GST. If your prices must update automatically every day, your platform needs to support that logic.

Shopify strengths

• Fast, secure hosting with very little maintenance.
• Clean checkout and good mobile performance.
• Large app ecosystem, including apps that support metal-rate based pricing.
• Easy for your team to add products and run offers.

Limits: monthly subscription and app costs, transaction fees on some plans, and less freedom to build unusual pricing logic without apps.

WooCommerce strengths

• Full control and customisation, as it runs on WordPress.
• Custom pricing formulas based on weight, purity and making charges.
• No platform subscription fee, and strong content and SEO flexibility.

Limits: you manage hosting, security, updates and speed, which needs a reliable developer.

A quick decision guide

1. Mostly fixed-price diamond, silver or fashion fine jewellery: Shopify.
2. Gold jewellery with daily rate-based pricing and a developer available: WooCommerce or Shopify with a pricing app.
3. Small team with no technical support: Shopify.
4. Content-heavy brand that relies on blog and SEO: either works; WooCommerce gives more control.

Must-haves on either platform

• Hallmark and certification details on every product.
• Clear return, exchange and buyback policies.
• Zoomable photos and videos.
• Razorpay or similar payment gateway with EMI options.
• WhatsApp support for pre-purchase questions.

Plan for growth

Whichever platform you choose, keep product data clean from day one: consistent naming, weight, purity and stone details for every item. That makes it easy to add Google Shopping, marketplaces or a second store later without rebuilding your catalogue.