What should a manufacturer’s website include to win RFQs?

Think like a procurement engineer

A buyer visiting your site is asking: Can they make this to my specification? Is their quality reliable? Can they handle my volumes and timelines? Your website should answer these questions without a phone call.

Must-have sections

• Product pages: one per product or product family, with materials, sizes, tolerances, standards and applications.
• Capabilities: processes, machinery list, capacity and in-house testing.
• Quality and certifications: ISO, industry approvals, test reports and inspection process.
• Industries served: pages for each sector with relevant examples.
• Case studies: the problem, your solution and the result.
• Plant photos and videos: real facility images build credibility fast.
• Downloadable catalogue: PDF spec sheets the buyer can share internally.

Make RFQs easy

1. A short RFQ form with file upload for drawings.
2. Fields for quantity, material and timeline.
3. A visible phone number, email and WhatsApp.
4. An automatic confirmation that tells buyers when to expect a reply.

Technical foundations

• Fast loading, including on mobile at the plant floor.
• Clear navigation by product and industry.
• Product and organisation schema so search engines and AI tools understand your offering.
• Analytics tracking every RFQ and download.

Common mistakes

Many industrial websites show a generic homepage, a list of product names with no specs, and a contact page. Without detail, buyers cannot shortlist you, and search engines have nothing specific to rank. Depth of technical content is your biggest advantage.

Keep it updated

Add new capabilities, certifications and case studies as they happen. Fresh, specific content signals an active, reliable supplier.