How can a pet boarding business get more bookings during holidays?

Holiday demand is predictable

Pet owners need boarding most during festivals, long weekends, summer vacations and year-end travel. Most of them book in advance, so the boarding businesses that promote early fill up first, while late promoters compete for the few owners who left it to the last minute.

A holiday booking plan

1. Six weeks before: announce holiday availability on Instagram, WhatsApp and Google Business Profile.
2. Four weeks before: run local Meta ads to pet owners within your service area, with an early-booking incentive.
3. Two weeks before: remind past customers personally and share remaining slots.
4. During the holiday: share daily updates and happy pet photos, with owner consent, to build demand for next time.

What pet owners worry about

• Safety, supervision and space for their pet.
• Hygiene, feeding routines and medical support.
• Whether their pet will be stressed.
• How often they will get updates.

Answer these clearly in ads, on your website and on WhatsApp with real photos and videos of your facility and routines.

Make booking simple

• Online or WhatsApp booking with clear holiday rates.
• Vaccination record upload before arrival.
• A deposit to secure peak dates and reduce cancellations.
• A trial day or short stay for first-time pets before the holiday.

Turn holiday guests into regulars

After every stay, send a photo summary, ask for a Google review and offer a discount on daycare or grooming. Holiday boarders who have a good experience come back for every trip.

Plan capacity

Know your maximum safe capacity and stop taking bookings when you reach it, rather than overcrowding and risking your reputation.