How much does a new physio patient cost through ads?
A new physiotherapy patient from Google or Meta ads in Indian cities commonly costs from a few hundred to a couple of thousand rupees, depending on location, competition and the…
What should a physiotherapy clinic look for in a marketing agency?
Quick answer
Look for an agency that understands healthcare marketing ethics, patient search behaviour by condition, local SEO and Google Ads for clinics. It should build condition pages, involve your physiotherapists in content, keep accounts in your name, and report booked assessments and completed treatment plans — not just clicks and followers.
Healthcare understanding
- Have you worked with physiotherapy, orthopaedic or rehab clinics?
- How do you keep content accurate and ethical?
- How do you avoid misleading claims about cures?
Search strategy
- Will you build pages for the conditions we treat?
- How will you improve our Google Maps visibility and reviews?
- How will you use Google Ads for condition and “near me” searches?
Content
- Will our physiotherapists appear in videos?
- Who reviews medical accuracy?
- How often will content be published?
Patient journey
- How will enquiries reach our front desk?
- Can you help set up booking, reminders and treatment-plan follow-up?
- How will you support referral partnerships with doctors and gyms?
Ownership and reporting
- Will ad accounts and analytics stay in our name?
- Will reports show booked assessments, sessions and revenue?
Good signs
A strong agency asks about your specialities, capacity, home-visit services and referral sources before proposing a plan, and focuses on patients who complete treatment.
| Area | Look for |
|---|---|
| Healthcare ethics | Accurate, claim-free content |
| Search | Condition pages and local SEO |
| Content | Physiotherapist-led videos |
| Journey | Booking and follow-up support |
| Reporting | Assessments and completed plans |
Key takeaways
- Choose an agency that builds condition pages.
- Involve your physiotherapists in content.
- Measure booked assessments and completed plans.
UpSocially