How much does each student enquiry cost through ads?

What changes the cost

• Course type: school tuition is cheaper to advertise than competitive exams.
• Platform: Instagram and Facebook lead forms are usually cheaper per lead than Google search, but Google leads are often more serious.
• Season: costs rise when every institute advertises before batches start.
• City and area: big-city competition raises prices.
• Offer: a free demo or scholarship test lowers cost per lead.

Why cost per enquiry can mislead

Cheap leads are often students who filled a form casually. A slightly costlier lead from Google, searching “maths tuition for class 10 near me”, may join more often. Track how many enquiries become admissions and divide your ad spend by admissions.

How to lower your cost

• Narrow the area to where students actually travel from.
• Show results and teachers in the ad.
• Add one question to the form, like class or exam.
• Call back within hours to keep conversion high.

How to find your own number

Spend a fixed amount, say ₹15,000, over three weeks. Divide it by the enquiries received, then by admissions. That gives you a real cost per admission to compare against your course fee. Repeat this each season, because costs rise sharply just before batches start.