Is SEO worth it for a fertility clinic?
Yes. Couples research fertility treatment for months, reading about IVF costs, success factors and clinics before they book. SEO puts your doctors' answers in front of them…
How can an IVF center track which marketing campaign generated each enquiry?
Quick answer
Connect the website forms, calls or other enquiry actions with analytics and, where possible, a CRM. Capture useful source information such as campaign, landing page, treatment interest and location. This helps the team compare channels based on meaningful enquiries rather than traffic alone.
What to set up
- Analytics: conversion tracking on form submissions, calls and WhatsApp clicks.
- UTM parameters: on every campaign link so the source is recorded.
- Hidden form fields: to pass campaign, page and location into each enquiry.
- Call tracking: separate numbers for major campaigns if calls are important.
- CRM: storing the source and the outcome of each lead.
Measure what matters
- Enquiries by source.
- Consultations booked and attended by source.
- Cost per consultation for each paid channel.
Close the loop
Where possible, send consultation outcomes back to Google Ads and Meta as offline conversions. This helps campaigns optimise for patients who actually book, not just form fills. Collect only the data you need and handle it securely.
Key takeaways
- Capture campaign source on every form, call and WhatsApp enquiry.
- Measure consultations by source, not just traffic.
- Send outcomes back to ad platforms as offline conversions.
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