How can a jewellery store increase walk-ins using Instagram?
Jewellery stores increase walk-ins from Instagram by posting reels of real pieces being tried on, showing new collections and prices, and running local ads that invite people to…
What should a jeweller look for in a marketing agency?
Quick answer
Look for an agency that understands jewellery buying cycles, wedding and festival seasons, store-visit tracking and product photography. It should show results in footfall, enquiries and sales rather than likes, keep your ad accounts in your name, be transparent about fees, and know how to work with gold-rate pricing and catalogue feeds.
Industry understanding
Jewellery marketing is seasonal, emotional and high value. An agency should understand bridal planning months ahead, festivals like Akshaya Tritiya and Diwali, regional design preferences, and how gold rates affect pricing and messaging. Ask how they would plan a full year, not just one campaign.
Creative capability
- Product photography and video that show detail, shine and scale accurately.
- Try-on reels with real models and customers.
- Collection storytelling for bridal, daily-wear and gifting lines.
- Consistent brand look across Instagram, website and ads.
Measurement beyond likes
- Store visits and appointment bookings from ads.
- WhatsApp and call enquiries by campaign.
- Online sales and average order value for ecommerce.
- Offline sales matched back to campaigns where possible.
Technical skills
- Google Merchant Center and product feeds for Shopping ads.
- Keeping feed prices in sync with gold rates.
- Local campaigns for each showroom.
- Website speed and product page SEO.
Ownership and fees
- Ad accounts, catalogue and analytics in your name.
- No hidden markup on ad spend.
- Clear scope: what is included, what costs extra.
Questions to ask
How did you grow store visits for another jeweller? How do you plan around the wedding season? How will you report results each month? Strong answers will include numbers, timelines and examples, not just creative ideas.
Red flags
Agencies that only promise followers, use stock images, or cannot explain how they measure store visits are unlikely to move sales.
| Area | Look for |
|---|---|
| Industry knowledge | Wedding and festival planning |
| Creative | Accurate product photos and try-on reels |
| Measurement | Visits, enquiries and sales |
| Technical | Shopping feeds synced to gold rates |
| Ownership | Accounts in your name, no markup |
Key takeaways
- Choose an agency that plans around wedding and festival seasons.
- Demand measurement of visits and sales, not likes.
- Keep ad accounts and catalogue in your name.
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