How can a jewellery store increase walk-ins using Instagram?
Jewellery stores increase walk-ins from Instagram by posting reels of real pieces being tried on, showing new collections and prices, and running local ads that invite people to…
Should product prices be shown on a jewellery website?
Quick answer
In most cases, yes. Showing prices — or price ranges for gold-rate dependent pieces — builds trust, reduces hesitation and attracts serious buyers. For heavy gold and bridal pieces, show weight, purity and an indicative price that updates with the gold rate, and explain making charges. Hiding prices often pushes buyers to competitors who show them.
Why buyers want to see prices
Online jewellery buyers compare designs and prices across brands before deciding where to buy or visit. If your site says “price on request”, many will assume it is expensive or opaque and move on. Transparent pricing signals honesty, especially for a new or growing brand.
How to show prices for different pieces
- Fixed-price pieces: diamond studs, silver and fashion fine jewellery — show the exact price.
- Gold pieces: show weight, purity and an indicative price based on the current gold rate, with a note that the final price is confirmed at purchase.
- Bridal and custom pieces: show a price range or starting price and invite an appointment.
Explain the price
- Metal weight and purity, such as 22K or 18K.
- Making charges, as a percentage or amount.
- Stone value and certification for diamonds.
- GST.
A clear price breakdown builds confidence and reduces bargaining surprises in store.
Keep prices accurate
Update gold-rate based prices automatically or daily. Outdated prices damage trust and can cause problems with Google Shopping feeds.
When hiding prices may make sense
Highly exclusive, one-of-a-kind pieces sometimes sell better through private appointments. Even then, a “starting from” figure for the collection helps.
Test it
Compare enquiry quality and conversion before and after adding prices. Most jewellers find that serious enquiries improve when prices are visible.
| Type | How to show price |
|---|---|
| Diamond and silver | Exact price |
| Daily-wear gold | Weight, purity, live indicative price |
| Bridal sets | Price range, book appointment |
| One-of-a-kind pieces | Starting-from figure |
Key takeaways
- Visible prices build trust and attract serious buyers.
- Show weight, purity and making charges for gold.
- Keep gold-rate prices updated daily.
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