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How do I get photography clients when I’m just starting out?

Quick answer

When you are starting out, build a portfolio fast with a few planned shoots (friends, local businesses, styled sessions), then make it easy to find and book you. Set up a Google Business Profile, post your best work on Instagram, partner with makeup artists and decorators for referrals, and take smaller paid shoots like birthdays and portraits to collect reviews.

How do I get photography clients when I’m just starting out? — answered by UpSocially

Build a portfolio quickly

  • Plan 4–6 shoots in your chosen style: couples, families, products or events.
  • Collaborate with makeup artists, designers or models who also need portfolio work.
  • Shoot for a few local businesses in exchange for credit and reviews.

Be findable

  • Google Business Profile with your city and service area.
  • Instagram with 9–12 strong posts before you promote it.
  • A simple portfolio website or page with packages.

First paying clients

  • Smaller jobs: birthdays, baby shoots, portraits, product photos.
  • Second-shooting for established photographers to learn and earn.
  • Referral tie-ups with vendors who meet clients before you do.

Pricing when new

Price low enough to win work but not free. Raise prices as reviews and portfolio grow. Always use a short written agreement for scope and delivery dates.

Ask for reviews from day one

Even small shoots deserve a Google review. Ten honest reviews from portraits and birthdays help couples and brands trust you when you pitch bigger work. Send the review link on WhatsApp the day you deliver the photos.

Getting first photography clients
StepWhat to doGoal
Portfolio4–6 planned collaborative shootsProof of style
VisibilityGoogle profile, Instagram, portfolio pageGet found
First paid jobsSmall events, second shooting, vendor referralsReviews and income

Key numbers

Key takeaways

  1. Build a focused portfolio with planned shoots.
  2. Get on Google Maps early.
  3. Vendors can be your best referral source.
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