How do I fill empty reformer pilates classes?
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How do I price pilates packages without discounting my brand?
Quick answer
Price pilates packages around value and commitment rather than discounts. Offer clear tiers — class packs, monthly memberships and unlimited plans — where the per-class price drops as commitment rises. Use intro offers only for new clients, add value through perks like guest passes or priority booking, and keep drop-in prices firm.
Build a clear pricing ladder
- Drop-in class: the highest per-class price, setting your reference value.
- Class packs: five or ten classes with a modest saving and an expiry date.
- Monthly membership: eight or twelve classes a month on auto-renewal, with a better per-class rate.
- Unlimited: for committed clients, with the best per-class value.
- Private sessions: premium pricing for one-to-one attention.
Reward commitment, not hesitation
The deeper the commitment, the better the value. This encourages clients to move up to memberships rather than waiting for offers.
Add value instead of cutting price
- Priority booking for members.
- Guest passes each month.
- Free workshops or posture assessments.
- Member-only events and challenges.
- Freeze options for travel.
Use intro offers carefully
Keep intro packs for first-time clients only, with a clear expiry. Avoid public discounts on memberships that existing members would resent.
Check against costs
Make sure your per-class price on the best membership still covers instructor costs, rent and equipment at your typical class size.
Communicate value
Explain what makes your studio worth it: instructor qualifications, small class sizes, equipment quality and personal attention.
| Option | Commitment | Per-class value |
|---|---|---|
| Drop-in | None | Highest price |
| Class pack | Low | Small saving |
| Monthly membership | Medium | Better value |
| Unlimited | High | Best value |
| Private session | Premium | Premium price |
Key takeaways
- Reward commitment with better per-class value.
- Add perks instead of discounting.
- Keep intro offers for first-time clients only.
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