How do I reach NRI buyers for my residential project?
Reach NRI buyers with Google Search and Meta campaigns targeted to the Gulf, US, UK and Singapore, run in their time zones. Lead with trust signals — RERA number, possession…
What is a good cost per lead for real estate?
Quick answer
There is no universal CPL that defines a good campaign. A ₹500 lead and a ₹2,000 lead cannot be compared without considering qualification, site visits and sales outcomes. The right benchmark depends on project value, audience, competition, conversion rates and the sales team's capacity.
Why CPL alone misleads
A cheap lead that never visits the site costs more in the end than an expensive lead who books. Compare campaigns further down the funnel.
Better numbers to track
- Cost per lead.
- Cost per qualified lead.
- Cost per site visit.
- Cost per booking.
What changes a reasonable CPL
- Property price and segment.
- Location and competition.
- Platform: search, social or portals.
- Form type and qualification questions.
- How quickly and well the sales team follows up.
Set your own benchmark
Work out what you can afford to spend per booking from your margin, then use your own conversion rates to back into an acceptable cost per site visit and per lead. That benchmark is more useful than any industry average.
Key takeaways
- There is no universal good CPL for real estate.
- Compare cost per qualified lead, site visit and booking.
- Set your benchmark from your margin and conversion rates.
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