How do we follow up admission enquiries so they turn into school visits?

Why follow-up decides admissions

Parents usually enquire at several schools at once. The school that responds warmly and quickly, answers questions clearly and makes visiting easy is the one families remember. Many schools lose admissions not because of fees or facilities, but because nobody called back in time.

A follow-up sequence that works

1. Within an hour: a WhatsApp message thanking the parent, with a short campus video and admission details.
2. Same day: a call from the admissions counsellor to understand the child’s needs and offer two specific visit slots.
3. After booking: confirmation with location, parking and who they will meet.
4. Day before visit: a friendly reminder.
5. After the visit: a thank-you message, fee details and the application link.
6. Following two weeks: two or three helpful touches — a student achievement, a parent testimonial, an application deadline.

Make the campus visit count

• Assign a named person to welcome each family.
• Show classrooms in session, not empty rooms.
• Let parents meet a teacher from their child’s class level.
• Answer fee and transport questions on the spot.

Track every enquiry

Use a CRM or shared sheet with columns for enquiry date, source, call status, visit date and outcome. Review it weekly to spot where families drop off and which counsellors convert best.

Handle the busy season

If enquiries spike after a campaign, add temporary help so no enquiry waits more than a day. A slow response in peak season wastes the money spent generating the enquiry.

Re-engage cold enquiries

Families who did not visit this cycle may still be right for next year, or for a younger sibling, so keep them on a light nurture list.