How do senior living communities get enquiries from families online?
Senior living communities get online enquiries by being visible when families search for care — through Google Search ads, local SEO and a strong Google Business Profile — and by…
How much does a senior living site-visit lead cost?
Quick answer
Costs vary widely by city and positioning, but senior living site-visit leads from Google and Meta in Indian metros often cost a few thousand rupees per booked visit, with premium communities paying more. Because each move-in brings significant long-term revenue, judge campaigns on cost per move-in, not just cost per lead or visit.
Why costs vary
- City and competition: metros with many operators cost more.
- Positioning: premium communities target smaller, more specific audiences.
- Channel: Google Search often costs more per lead but brings stronger intent.
- Audience: NRI targeting may cost more per click.
Track the full funnel
- Cost per enquiry.
- Enquiry-to-visit rate.
- Cost per site visit or video tour.
- Visit-to-move-in rate.
- Cost per move-in.
Set targets from value
Estimate the revenue from a typical resident over their stay, then decide what share you can invest to acquire one. Work backwards through your conversion rates to an acceptable cost per visit.
How to lower costs
- Same-day follow-up by a trained advisor.
- Video tours for families who are unsure about visiting.
- Clear pricing guidance to filter unsuitable enquiries.
- Retargeting families who visited your website.
- Strong Google reviews and testimonials.
- SEO content for families researching care.
Expect longer cycles
Because decisions take time, measure results over quarters, not weeks, and keep nurturing enquiries that are not ready yet.
| Metric | Why it matters |
|---|---|
| Cost per enquiry | Ad efficiency |
| Cost per site visit | Real interest |
| Visit-to-move-in rate | Community experience |
| Cost per move-in | True return |
Key takeaways
- Judge campaigns on cost per move-in.
- Same-day follow-up lowers cost per visit.
- Measure results over quarters, not weeks.
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