Are before-and-after photos allowed in clinic ads?
Before-and-after photos are heavily restricted. Meta and Google limit images that imply unrealistic or guaranteed results, and Indian medical ethics rules discourage doctors from…
What questions should a clinic ask a marketing agency before signing?
Quick answer
Ask an aesthetic clinic agency for case studies showing consultations and completed packages, how they handle medical advertising rules and platform policies, who creates content and whether doctors are involved, whether you own the ad accounts, how leads reach your counsellors, and how they report. Avoid agencies selling discount-led campaigns only.
Results and experience
- Can you share results from other skin or aesthetic clinics — consultations, completed treatments, cost per patient?
- Which treatments would you prioritise for us and why?
- How would you position us against discount-heavy competitors?
Compliance and content
- How do you handle Meta’s rules on personal attributes and before-and-after images?
- How will you keep claims within medical advertising ethics?
- Will content feature our dermatologists, and how much doctor time do you need?
- Do you use our real clinic, staff and equipment, or stock images?
Ownership and money
- Will ad accounts, pixels and analytics be in our clinic’s name?
- Is there any markup on ad spend?
- What is included in the fee, and what costs extra, such as video shoots?
- What is the minimum contract and notice period?
Leads and follow-up
- How quickly will leads reach our counsellors?
- Can you help set up WhatsApp follow-up and a CRM?
- How will you qualify enquiries before they reach us?
Reporting
- Will reports show consultations, packages sold and revenue, not just leads?
- How often will we review performance together?
What good answers look like
A strong agency talks about doctor-led trust, premium positioning, compliance and completed treatments. It asks about your margins, capacity and consultation process before proposing campaigns.
Meet the people who will actually run your account before you sign, and ask to see a sample monthly report from another clinic.
| Area | Key question |
|---|---|
| Results | Consultations and packages in case studies? |
| Compliance | How do you handle before-and-after rules? |
| Content | Will our doctors feature? |
| Ownership | Are accounts in our name? |
| Reporting | Revenue and packages, not just leads? |
Key takeaways
- Ask for completed treatments, not just lead counts.
- Check compliance knowledge before signing.
- Insist on doctor-led content and account ownership.
UpSocially