Are before-and-after photos allowed in clinic ads?
Before-and-after photos are heavily restricted. Meta and Google limit images that imply unrealistic or guaranteed results, and Indian medical ethics rules discourage doctors from…
What should a skin clinic website show to convert visitors?
Quick answer
A skin clinic website converts when it shows the dermatologists and their credentials, explains each treatment with who it suits, sessions, downtime and safety, gives pricing guidance, shows the real clinic and technology, and shares patient reviews. Add a clear consultation booking button, WhatsApp chat and FAQs on every treatment page.
Lead with the doctor
Patients choosing aesthetic treatments want to know who will treat them. Put dermatologist profiles, qualifications, experience and a short introduction video near the top of key pages.
Treatment pages that answer questions
- What the treatment is and what it treats.
- Who it suits and who should avoid it.
- Number of sessions and results timeline.
- Downtime, side effects and aftercare.
- Technology or products used.
- Pricing guidance or “starting from” price.
- FAQs and a booking button.
Trust signals
- Real photos of your clinic, treatment rooms and equipment.
- Google rating and patient reviews, shared with consent.
- Hygiene and safety protocols.
- Certifications and memberships.
- Responsible results galleries with consent and disclaimers.
Make booking easy
- Sticky “Book consultation” button on mobile.
- Short form: name, phone, concern.
- WhatsApp chat for quick questions.
- Instant confirmation message.
Technical essentials
Fast loading on mobile, clear navigation by concern and treatment, FAQ and medical business schema, and tracking on every booking and WhatsApp click.
Organise by concern
Many visitors search by problem, such as acne scars or pigmentation, not by treatment name. Add concern pages that guide them to suitable treatments.
Show results responsibly
If you add a results gallery, use consistent lighting and angles, get written consent, add a note that individual results vary and keep it on the website rather than in paid ads.
| Section | Purpose |
|---|---|
| Dermatologist profiles | Trust in the expert |
| Treatment pages | Answer questions on safety and results |
| Pricing guidance | Reduce hesitation |
| Reviews and real photos | Credibility |
| Sticky booking + WhatsApp | Easy conversion |
Key takeaways
- Put dermatologists front and centre.
- Explain sessions, downtime and safety for every treatment.
- Organise pages by concern as well as treatment.
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