How do I get more people to visit my new café?
Get found first, then give people a reason to try you. Set up your Google Business Profile before opening, post opening reels of your food and space, run small Instagram ads…
Does my restaurant need its own website if I’m already on Zomato and Swiggy?
Quick answer
Yes, most restaurants benefit from their own website even when they are on Zomato and Swiggy. The apps bring orders but keep the customer data and charge commission. A simple website shows your menu, location, timings and photos on Google, takes table reservations and party enquiries, and can later handle direct orders without commission.
What Zomato and Swiggy give you
- Hungry customers already browsing and ready to order.
- Delivery, payments and support handled for you.
What they don’t give you
- Customer phone numbers and emails to bring them back.
- Control over how your brand looks next to competitors.
- Orders without commission.
- Enquiries for catering, parties and corporate orders.
What your website should do
- Show your menu with prices, readable on a phone.
- Show location, timings, parking and a Google Map.
- Take table bookings and party or catering enquiries.
- Link to your WhatsApp, Instagram and Google reviews.
- Later: direct online ordering for regulars.
How to use both
Keep the apps for discovery. Use your website, Google Business Profile and in-store cards to move repeat customers to direct ordering or WhatsApp, where you keep the full bill amount and their contact.
Cost to get started
A simple restaurant website with menu, gallery, map and booking form usually falls in the ₹10,000–₹25,000 range for a static site, or ₹25,000–₹75,000 if you want to update the menu yourself.
| Zomato / Swiggy | Own website | |
|---|---|---|
| New customers | Yes, high discovery | Mostly from Google and Instagram |
| Customer contact details | Kept by the app | Yours |
| Commission per order | Yes | No |
Key numbers
77.76% of web traffic in India came from mobile phones in September 2026.
StatCounter Global Stats
Key takeaways
- Apps bring discovery; your website builds repeat business.
- Use the website for bookings, parties and catering.
- Move regulars to direct ordering over time.
UpSocially