How do I reach NRI buyers for my residential project?
Reach NRI buyers with Google Search and Meta campaigns targeted to the Gulf, US, UK and Singapore, run in their time zones. Lead with trust signals — RERA number, possession…
Should real estate companies use Google Ads or Meta Ads?
Quick answer
They can serve different parts of the customer journey. Google Ads can capture existing search demand, while Meta can help introduce projects to relevant audiences and support remarketing. The better channel depends on the project's audience, sales cycle, location and available creative.
They can serve different parts of the customer journey.
Google Ads can capture existing search demand, while Meta can help introduce projects to relevant audiences and support remarketing. The better channel depends on the project’s audience, sales cycle, location and available creative.
For some projects, the two can work together:
Meta → Awareness → Website Visit → Remarketing → Google/Search or Direct Enquiry → Sales
How UpSocially approaches it
We look at the complete acquisition journey rather than selecting a platform simply because it has cheaper leads.
UpSocially