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Should I use a property portal or build my own real estate website?

Quick answer

They serve different purposes. Property portals can provide access to an existing audience, while your own website gives you control over your brand, content, project pages, customer journey, tracking and lead-generation process. For many developers and agencies, the two can work together rather than being treated as mutually exclusive channels.

Should I use a property portal or build my own real estate website? — answered by UpSocially

They serve different purposes.

Property portals can provide access to an existing audience, while your own website gives you control over your brand, content, project pages, customer journey, tracking and lead-generation process.

For many developers and agencies, the two can work together rather than being treated as mutually exclusive channels.

How UpSocially approaches it

We look at the website as an owned marketing asset that can work alongside paid and third-party channels.

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