How do you market a new clinic in its first 90 days?
Before opening, set up your Google Business Profile, website and booking. In the first month, collect reviews from early patients and introduce yourself to nearby doctors and…
Can clinics run Facebook and Instagram ads for patients?
Quick answer
Yes, within Meta’s health policies. Ads can target people by location and age, but not by health condition, and the copy must not imply that the viewer has a medical problem. Campaigns work best for health checks, new clinics and specific services.
What works
- Location-based targeting around your clinic
- Educational ads that lead to booking
- Health check and screening packages
What is not allowed
- Targeting by health condition
- Copy like “Do you suffer from…?”
Key takeaways
- Target by location and age
- No condition-based targeting
- Avoid "you have" language
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