How do you market a new clinic in its first 90 days?
Before opening, set up your Google Business Profile, website and booking. In the first month, collect reviews from early patients and introduce yourself to nearby doctors and…
Can doctors and clinics advertise on Google and Instagram in India?
Quick answer
Yes, within the NMC's 2026 guidelines. Doctors and clinics can share factual information about services, qualifications, timings and location, and publish health education. They cannot use promotional testimonials, before-and-after photos, guaranteed results, discounts or inducements, and posts must show the doctor's name, qualifications and registration number.
What the NMC’s 2026 guidelines allow
- Information about services, facilities, timings and fees
- Health awareness and educational content
- Doctor profiles with qualifications and registration details
What they prohibit
- Promotional testimonials and before-and-after content, even with consent
- Guaranteed outcomes and unverifiable claims of superiority
- Discounts and inducements
- Fake engagement, paid rankings and payments linked to procuring patients
Platform rules too
Google and Meta have their own healthcare policies. On Meta, ad copy must not assert or imply that the viewer has a medical condition. See our guide to social media rules for doctors in India for a full checklist.
Key takeaways
- Factual and educational content is allowed
- No testimonials, guarantees or discounts
- Show name, qualifications and registration number
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