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Can pharma companies advertise on Instagram and Facebook?

Quick answer

They can run unbranded awareness, corporate and OTC or wellness campaigns, subject to Meta’s policies and Indian advertising rules. Prescription brands should not be advertised to the public. Ads must avoid disease claims and targeting based on health conditions.

Can pharma companies advertise on Instagram and Facebook? — answered by UpSocially

Allowed with care

  • Awareness campaigns without product names
  • OTC and wellness product ads
  • Employer branding

Key takeaways

  1. Unbranded and OTC only
  2. No condition targeting
  3. Follow Meta and ASCI rules
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