How do you market a new clinic in its first 90 days?
Before opening, set up your Google Business Profile, website and booking. In the first month, collect reviews from early patients and introduce yourself to nearby doctors and…
Does UCPMP 2024 apply to pharma social media?
Quick answer
Yes. The Uniform Code for Pharmaceutical Marketing Practices, 2024 governs how companies promote medicines to healthcare professionals, and its principles apply to digital and social channels. Claims must be accurate, balanced and capable of substantiation, and your regulatory team should review content.
Practical implications
- Evidence-backed claims only
- No misleading comparisons
- Regulatory sign-off on promotional content
Key takeaways
- UCPMP covers digital
- Evidence-backed claims
- Regulatory sign-off
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