Content strategy & calendar
A monthly plan built around your specialties, common patient questions and health awareness days, approved in advance.
SupportsConsistent, useful posting.
Social media that patients trust: useful content, a consistent presence and campaigns that bring appointments, planned within medical ethics rules and Meta’s health policies.
For doctors, specialist clinics, hospitals, diagnostic centres and healthcare brands across India. Based in Bengaluru, with dedicated pages for Bangalore and Chennai.
A restaurant can post discounts and jump on every trend. A doctor can’t, and shouldn’t.
Patients follow healthcare pages to learn, not to be sold to. Medical council rules on professional conduct restrict doctors from self-promotion and soliciting patients, advertising law prohibits claims that a treatment cures certain conditions, and Meta limits how health ads can be targeted and worded.
Good healthcare social media marketing works inside those limits. It educates, introduces the doctors, answers the questions patients are embarrassed to ask, and makes booking easy. Trust built that way lasts longer than any offer.
Most patients move through five stages before they book. Each needs a different kind of content.
MeasureWe track which posts and campaigns lead to profile visits, messages and appointment enquiries, not just likes.
As a social media marketing agency for doctors, clinics and hospitals, we handle strategy, content, posting, community replies and paid campaigns. Your medical team approves anything clinical.
A monthly plan built around your specialties, common patient questions and health awareness days, approved in advance.
SupportsConsistent, useful posting.
Simple doctor-led videos: one question, one clear answer. We script, guide the shoot and edit.
SupportsReach and recognition. See performance creative.
Posting, comment moderation and DM replies within agreed hours, with clear rules for escalating medical questions to your team.
SupportsA page that feels alive.
Awareness and appointment campaigns within Meta’s health ad policies, aimed by location and age rather than by health condition.
SupportsBookings from nearby patients. See paid media.
Professional profiles for consultants that inform without self-promotion, in line with medical council rules.
SupportsTrust in the person, not just the brand.
Review requests after visits, and calm, private responses to complaints that protect patient confidentiality.
SupportsA rating that wins the click.
Procedure explainers and recovery guides that rank on YouTube and Google for months.
SupportsLong-term visibility. See SEO & content.
A monthly report on reach, messages, appointment enquiries and cost per enquiry.
SupportsKnowing what works. See attribution & analytics.
A solo specialist and a multispecialty hospital need different platforms, budgets and approval processes.
Build a trusted personal profile. Priority: short educational videos, a complete Google profile and simple booking.
Dental, skin, eye, physiotherapy and paediatrics. Priority: before-and-after only with consent, treatment explainers and local reach.
Many departments and doctors. Priority: a content system, approval workflow and campaigns by department. See hospital marketing.
Sensitive decisions. Priority: empathetic education and strict privacy. See IVF marketing.
Price-aware patients. Priority: package awareness, home collection and seasonal health checks.
Consumer audiences at scale. Priority: content programmes, creators and campaigns. Pharma brands, see pharma social media.
Each platform has a different job. We don’t post the same thing everywhere.
| Platform | Best for | What we post |
|---|---|---|
| Local awareness and younger patients | Reels, carousels, doctor introductions | |
| Older patients, families and community groups | Health tips, events and health camps | |
| YouTube | Detailed research before a procedure | Explainers, recovery and aftercare guides |
| Hospitals, partnerships and hiring doctors | Milestones, team news, recruitment | |
| Google Business Profile | "Near me" searches | Updates, photos and health packages |
| Follow-up after the first contact | Booking confirmations and opted-in reminders |
These content types build trust without crossing ethical lines. We plan a mix of them every month.
Anything borderline is flagged to your medical team before it’s published.
Every clinical post is approved by your doctors before it goes live, and nothing is published that a patient or a medical council could reasonably object to.
We don’t post cure claims, guaranteed outcomes, unconsented before-and-after images or patient details, or anything that puts down other practitioners. Medical council rules restrict self-promotion by doctors, the Drugs and Magic Remedies Act prohibits certain treatment claims, and Meta does not allow ads that assume a person’s health condition. We are a marketing agency, not legal counsel, so your team always has the final say.
Specialties, doctors, patients and growth priorities.
Instagram, Facebook, YouTube and Google profile review.
The 4–5 themes your page will be known for.
Who signs off clinical posts, and how fast.
A few hours with your doctors covers weeks of content.
Posting, moderation and DM handling.
Meta ads for the services you choose.
Monthly review of enquiries and cost per enquiry.
Likes are reported, but appointment enquiries are the goal.
Good healthcare social media marketing shows up in your appointment book. We track messages, calls and form enquiries that come from social media and report the cost of each one. See how we handle attribution.
Share your Instagram, Facebook or website. We’ll review your profiles and content and send a practical plan for healthcare social media marketing that patients trust.
Prefer to talk? WhatsApp +91 96632 72633
Related: Bangalore · Chennai · Pharma social media · Healthcare websites · Guide: social media rules for doctors · Guide: digital marketing for doctors
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