Can doctors and clinics advertise on Google and Instagram in India?
Yes, within the NMC's 2026 guidelines. Doctors and clinics can share factual information about services, qualifications, timings and location, and publish health education. They…
How do you market a new clinic in its first 90 days?
Quick answer
Before opening, set up your Google Business Profile, website and booking. In the first month, collect reviews from early patients and introduce yourself to nearby doctors and pharmacies. In months two and three, publish patient education content, run small local Google ads for your main services and track every enquiry.
Before you open
- Create and verify your Google Business Profile with the right category
- Launch a simple website with services, doctor profiles, timings and booking
- Set up WhatsApp Business with quick replies
Days 1–30
- Ask satisfied early patients for honest reviews
- Meet nearby general practitioners, pharmacies and diagnostic centres
- Post real photos of your clinic and team
Days 31–90
- Publish two to four educational articles or videos a month
- Run small Google Search ads within a few kilometres for your main services
- Track calls, WhatsApp and forms by source
Keep every message within the NMC’s advertising guidelines: no guarantees, testimonials or discounts.
Key takeaways
- Google profile and website before opening
- Early reviews and local referrals
- Small local ads plus tracking
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