How do I get more people to visit my new café?
Get found first, then give people a reason to try you. Set up your Google Business Profile before opening, post opening reels of your food and space, run small Instagram ads…
How much does restaurant marketing cost in India?
Quick answer
It depends on what you do in-house. A restaurant can manage its Google profile, reviews and WhatsApp list at little cost. Agency fees for social media, content and ads vary with scope and city, and ad budgets can start small for local targeting. Measure cost against extra covers and direct bookings, not followers.
What you pay for
| Item | Cost |
|---|---|
| Google Business Profile | Free; time to manage |
| Photography and video | One-time or monthly shoots |
| Social media management | Monthly fee, varies by scope |
| Ads | Your choice of budget; local ads can start small |
| Influencer visits | Free meals to paid collaborations |
How to judge the return
- Covers on the days you promoted
- Direct table bookings through your link
- Calls and directions requests from Google
- Repeat visits from your WhatsApp list
Start with what’s free, then add paid activity where you can track results.
Key takeaways
- Google profile and reviews cost little
- Agency fees depend on scope
- Measure covers and bookings, not followers
UpSocially