How long before a new therapy centre sees steady enquiries?
A new child therapy centre often sees its first online enquiries within a few weeks of launching its Google Business Profile, website and ads. Steady monthly enquiries usually…
How much does an assessment booking cost through ads?
Quick answer
For child therapy centres in Indian cities, an assessment booking from Google Search or Meta ads commonly costs from a few hundred to a few thousand rupees, depending on location, competition and follow-up. Because families often continue therapy for months, judge campaigns on cost per assessment and how many assessments lead to ongoing therapy.
What affects the cost
- Location: metros with many centres cost more.
- Channel: Google Search usually brings higher-intent parents.
- Messaging: clear, respectful information converts better than generic offers.
- Follow-up: warm, fast responses lower the cost per booked assessment.
Measure the funnel
- Cost per enquiry.
- Enquiry-to-assessment rate.
- Cost per assessment.
- Assessment-to-therapy rate.
- Average months in therapy.
Lower the cost ethically
- Target searches for specific therapies and provider searches nearby.
- Use clear therapy pages as landing pages.
- Show therapist qualifications and parent testimonials.
- Respond quickly with a trained coordinator.
- Avoid fear-based messaging, which may bring enquiries but damages trust.
Balance with referrals
Ads bring parents who search; referrals from paediatricians and schools often bring families with lower acquisition costs. Track both and invest in referral relationships alongside advertising.
Example calculation
If you spend ₹30,000 on ads in a month, receive 40 enquiries and book 12 assessments, your cost per assessment is ₹2,500. If eight of those families begin ongoing therapy, the cost per enrolled family is under ₹4,000 — usually a small share of their value over months of sessions.
Review regularly
Look at these numbers every month alongside referral data, so budget decisions reflect the full picture.
| Metric | Why it matters |
|---|---|
| Cost per enquiry | Ad efficiency |
| Cost per assessment | Follow-up quality |
| Assessment-to-therapy rate | Trust and fit |
| Months in therapy | Long-term value |
Key takeaways
- Judge ads on cost per assessment and ongoing therapy.
- Respectful messaging converts better long term.
- Balance ads with referral relationships.
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