How long before a new therapy centre sees steady enquiries?
A new child therapy centre often sees its first online enquiries within a few weeks of launching its Google Business Profile, website and ads. Steady monthly enquiries usually…
Is Google or Instagram better for an autism therapy centre?
Quick answer
Google is usually better for bringing assessment enquiries, because parents search for autism therapy, ABA and specific concerns when they are ready to act. Instagram works better for building trust and community, through therapist-led education and parent support content. Most centres benefit from Google for enquiries and Instagram for credibility.
Google: when parents are ready to act
After a paediatrician suggests an evaluation or a parent notices signs, they search for help: “autism assessment near me”, “ABA therapy in Chennai”, “occupational therapy for autism”. Appearing in these searches, through Google Maps, search ads and helpful website pages, connects you with families at the moment they decide to seek support.
Use Google for
- Provider and therapy searches in your area.
- Maps visibility, supported by parent reviews.
- Detailed service pages that answer practical questions.
Instagram: building trust and community
Parents often follow accounts that help them understand and support their child. Thoughtful, therapist-led content positions your centre as knowledgeable and caring long before a family needs to enrol.
Use Instagram for
- Short explainers about therapies and strategies.
- Home activity ideas reviewed by therapists.
- Introductions to your team and centre environment.
- Parent workshops and community events.
Important cautions
- Do not post children’s faces or stories without explicit written consent.
- Avoid fear-based messaging or claims of cures.
- Respect platform rules that restrict ads implying a health condition.
- Use respectful, current language that families and the autistic community find appropriate.
Bringing them together
Use Instagram to build familiarity and Google to capture enquiries. Retarget website visitors with helpful Instagram content, and link to assessment booking from your profile.
Measure carefully
Track assessment enquiries by source. Expect Google to bring more direct bookings and Instagram to support trust and referrals over time.
Review results every quarter and adjust effort accordingly.
Many parents also watch longer YouTube explainers before booking, which can support both channels.
| Goal | Better channel |
|---|---|
| Assessment enquiries | Google Search and Maps |
| Parent education | Instagram and website |
| Trust and community | |
| Comparing providers | Google reviews and website |
Key takeaways
- Google brings families ready to book an assessment.
- Instagram builds trust through therapist-led education.
- Never share children's content without written consent.
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