How long before a new therapy centre sees steady enquiries?
A new child therapy centre often sees its first online enquiries within a few weeks of launching its Google Business Profile, website and ads. Steady monthly enquiries usually…
What should a child therapy centre website include?
Quick answer
A child therapy centre website should explain each therapy in simple language, describe the assessment process, introduce qualified therapists, show safe child-friendly spaces, share transparent fees and session structure, and include parent FAQs and reviews. Add an easy assessment booking form, WhatsApp contact and a clear privacy promise for families.
Start with the parent’s questions
Parents arrive with questions: Does my child need help? What therapy is right? Who will work with my child? How much will it cost? How long will it take? A good website answers these clearly and calmly, without jargon.
Essential pages
- Therapies: separate pages for speech therapy, occupational therapy, ABA, special education and any other services, explaining who each helps and what sessions look like.
- Assessment process: what happens at the first visit, how long it takes and what parents receive afterwards.
- Team: therapist photos, qualifications, registration and experience.
- Centre: photos of therapy rooms, sensory spaces and safety measures.
- Fees: assessment cost and session pricing or ranges, with packages if offered.
- Parent resources: FAQs, home activity ideas and guidance on when to seek help.
Make enquiring easy and safe
- A short assessment booking form: parent name, phone, child’s age, main concern.
- WhatsApp contact for quick questions.
- A clear statement that information is kept confidential.
- A quick, warm reply from a coordinator.
Trust signals
- Parent testimonials, used only with consent and without identifying children.
- Associations, certifications and partnerships with hospitals or schools.
- Clear explanation of how progress is measured and shared with parents.
Technical basics
Make the site fast and readable on phones, use simple navigation, add FAQ and local business schema, and track every form and WhatsApp click.
Tone matters
Write warmly and respectfully. Avoid alarmist language, and keep every explanation factual and reviewed by your therapists.
Ask a few parents to use the site on their phones and share what was unclear.
| Page | Parent question it answers |
|---|---|
| Therapy explainers | What help does my child need? |
| Assessment process | What happens at the first visit? |
| Team profiles | Who will work with my child? |
| Fees and sessions | How much and how long? |
| Parent FAQs | What should I do next? |
Key takeaways
- Answer parents' questions calmly and without jargon.
- Explain the assessment process step by step.
- Promise confidentiality and protect children's privacy.
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