How do we explain therapies like ABA and OT simply on our website?

Start with the parent’s questions

1. What is this therapy?
2. Could it help my child?
3. What happens in a session?
4. How will we know it is working?
5. How can we help at home?
6. How long does it take?

A simple page structure

• In one sentence: for example, “Occupational therapy helps children build everyday skills like handwriting, dressing and handling sensory experiences.”
• Who it may help: common situations, described gently.
• A typical session: activities, duration and setting.
• Goals and progress: how therapists set and review goals with parents.
• Parent involvement: home activities and feedback.
• FAQs: cost, frequency, online options.

Writing tips

• Use everyday words and explain any technical terms.
• Keep sentences and paragraphs short.
• Use respectful, person-centred language.
• Avoid promises of outcomes.

Add visuals

A short video of a therapist explaining the approach, and photos of therapy spaces without identifiable children, make explanations easier to understand. Have every page reviewed by your therapists for accuracy.

Example: a simple ABA explanation

“Applied Behaviour Analysis is a structured approach that breaks skills into small steps and uses encouragement to help children learn communication, social and daily living skills. Therapists set goals with parents and track progress closely.” A clear, calm paragraph like this helps parents understand before they meet you.