How long before a new therapy centre sees steady enquiries?
A new child therapy centre often sees its first online enquiries within a few weeks of launching its Google Business Profile, website and ads. Steady monthly enquiries usually…
Should we publish therapy fees online?
Quick answer
Publishing at least assessment fees and session price ranges usually helps. Parents worry about the cost of ongoing therapy, and clear information builds trust, reduces anxiety and filters enquiries. Explain what affects the total, such as session frequency and duration, and mention packages or payment options where available.
Why fees matter to parents
Therapy often continues for months, so parents want to understand the likely commitment before they enquire. Hidden fees can feel intimidating; clear information shows respect and openness.
What to publish
- Initial assessment fee and what it includes.
- Per-session fees or ranges by therapy type.
- Session duration.
- Typical frequency, explained as a range that depends on the child’s needs.
- Packages, payment plans or insurance information if available.
Explain the total sensitively
Avoid promising a fixed number of sessions. Explain that therapists recommend a plan after assessment, review progress regularly and adjust frequency over time.
Benefits
- Parents feel respected and informed.
- Fewer enquiries from families who cannot proceed.
- Shorter, more focused first conversations.
- Pages that answer common “therapy cost” searches.
Be compassionate
Mention any concessions, sliding-scale options or government schemes you can help parents access, if applicable. A supportive tone around cost builds lasting trust.
Answer cost questions in conversations too
Train coordinators to discuss costs openly on the first call and to explain how frequency may change as the child progresses. When parents understand the likely commitment early, they plan better and are less likely to stop therapy suddenly for financial reasons.
| Item | Example |
|---|---|
| Assessment fee | Fee and what is included |
| Session fees | By therapy type |
| Frequency | Range, decided after assessment |
| Payment options | Packages or plans |
Key takeaways
- Share assessment fees and session price ranges.
- Explain that plans follow assessment.
- Use a compassionate tone around cost.
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