How long before a new therapy centre sees steady enquiries?
A new child therapy centre often sees its first online enquiries within a few weeks of launching its Google Business Profile, website and ads. Steady monthly enquiries usually…
What should a therapy centre ask before hiring a marketing agency?
Quick answer
Ask whether the agency has worked with child development or healthcare providers, how it ensures ethical, non-fear-based messaging, how it protects children's privacy, who reviews content for accuracy, how enquiries reach your coordinator, whether you own the accounts, and whether reports show assessment bookings rather than likes.
Ethics and sensitivity
- Have you worked with child therapy, paediatric or healthcare providers?
- How do you avoid fear-based or alarming messages?
- How do you handle platform rules on health-related ads?
- How will you protect children’s identities and get parental consent?
Content accuracy
- Will our therapists review every piece of content?
- How will you explain therapies in simple, respectful language?
- Do you understand current, respectful terminology used by families and the autism community?
Enquiries and follow-up
- How will enquiries reach our coordinator, and how quickly?
- Can you help set up gentle, confidential follow-up?
- How will you track enquiries to assessments?
Ownership and reporting
- Will all accounts be in our name?
- Will reports show assessment bookings, referrals and enrolments?
Good signs
A strong agency asks about your therapists, specialities, capacity and referral relationships before proposing campaigns, and treats ethics as part of the strategy rather than an afterthought. Ask to see examples of sensitive healthcare content they have produced.
Red flags
Be cautious of agencies that suggest messages like “Is your child falling behind?”, want to post children’s photos freely, promise a fixed number of enrolments, or keep ad accounts in their own name. In this field, careless marketing can harm families and damage referral relationships that took years to build.
| Area | Key question |
|---|---|
| Ethics | How do you avoid fear-based messaging? |
| Privacy | How will you protect children's identities? |
| Accuracy | Will therapists review content? |
| Ownership | Are accounts in our name? |
| Reporting | Assessment bookings, not likes? |
Key takeaways
- Ethics and privacy should be part of the agency's strategy.
- Therapists must review all content.
- Measure assessment bookings and referrals.
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