How soon should I expect results after hiring a marketing agency?

Month one: setup and launch

The first weeks usually cover tracking, account audits, landing pages, creatives and campaign launch. First leads often arrive within one to two weeks of ads going live, but costs fluctuate while platforms learn.

Months two to three: optimisation

Campaigns are refined based on data: weak ads paused, audiences narrowed, landing pages improved. Cost per lead usually becomes more stable and predictable.

Months three to six: compounding

SEO, content, reviews and retargeting start contributing. Organic traffic and brand searches grow, and overall cost per customer often falls.

What affects speed

• Budget size and market competition.
• Quality of website and landing pages.
• Speed of your team’s follow-up on leads.
• Existing brand awareness and reviews.

Agree milestones upfront

1. Week 2: tracking verified, campaigns live.
2. Month 1: first leads and baseline costs.
3. Month 3: stable cost per lead and clear winners.
4. Month 6: SEO and organic growth visible.

Clear milestones help both sides judge progress fairly.

Your role in speed

Quick approvals, fast lead follow-up and timely access to accounts and content all speed up results. Many delays in the first month come from waiting for logins, approvals or product information rather than from the campaigns themselves.