How long before a new therapy centre sees steady enquiries?
A new child therapy centre often sees its first online enquiries within a few weeks of launching its Google Business Profile, website and ads. Steady monthly enquiries usually…
Do parent testimonials help, and how do we collect them respectfully?
Quick answer
Parent testimonials help other families feel less alone and more confident about seeking support. Collect them respectfully: ask only families comfortable sharing, get written consent, never identify children without explicit permission, focus on the family's experience of your centre rather than diagnoses, and let parents review the final text.
Why testimonials matter
Parents considering therapy often feel worried and uncertain. Hearing from another parent about a supportive experience — feeling listened to, seeing progress, trusting the therapists — can make the first step easier.
How to collect them respectfully
- Ask families after meaningful milestones, not during difficult periods.
- Explain how and where the testimonial will be used.
- Get written consent and let parents review the final version.
- Offer anonymity — first name only, or no name.
- Never show a child’s face or identifying details without explicit permission.
What to focus on
- How the family felt at the start.
- Their experience with therapists and staff.
- Communication and support.
- Progress in everyday terms, without exaggeration.
What to avoid
- Claims of cures or guaranteed outcomes.
- Detailed diagnoses.
- Pressuring families to participate.
Where to use them
Use testimonials on therapy pages, your Google profile and parent information sessions, always matching the consent given.
Video testimonials
Some parents are comfortable speaking on video without showing their child. A short clip of a parent describing how welcome they felt can be especially reassuring. Always record in a relaxed setting, keep it brief and let the parent approve the final edit.
| Do | Avoid |
|---|---|
| Written consent | Using stories without permission |
| Offer anonymity | Identifying children |
| Focus on experience | Claims of cures |
| Let parents review | Pressuring families |
Key takeaways
- Testimonials help worried parents take the first step.
- Always get written consent and offer anonymity.
- Focus on experience, never on cures.
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