How do you market a new clinic in its first 90 days?
Before opening, set up your Google Business Profile, website and booking. In the first month, collect reviews from early patients and introduce yourself to nearby doctors and…
How does social media marketing for pharma work in India?
Quick answer
Pharma companies use social media for unbranded disease awareness, corporate and employer branding, scientific engagement with healthcare professionals and, for OTC and wellness products, consumer campaigns. Prescription medicines cannot be promoted to the public, so every post needs medical and legal review.
Permitted uses
- Unbranded disease awareness
- Corporate news and hiring
- HCP-focused scientific content
- OTC and wellness campaigns within ASCI guidelines
See our pharma approach.
Key takeaways
- No Rx promotion to the public
- Awareness and corporate content work
- Review every post
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