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What happens to my website and ads if I stop paying the agency?

Quick answer

You keep everything if the domain, hosting, website login and ad accounts are in your business name; you can simply hand access to someone else. If the agency owns them, your site may go offline and you may lose ad history. Put ownership in the contract before signing, and collect all logins before leaving.

What happens to my website and ads if I stop paying the agency? — answered by UpSocially

What you should own from day one

  • Domain name and hosting account.
  • Website administrator login.
  • Google Ads, Meta Business Manager and ad accounts, with the agency added as a partner.
  • Google Analytics, Search Console and Google Business Profile.
  • Design files, photos and videos you paid for.

Common problems when leaving

  • The site was on the agency’s hosting and is switched off.
  • Ads were run from the agency’s ad account, so history and audiences stay with them.
  • Landing pages and forms were built on the agency’s tools.

How to exit cleanly

  • Give notice as per the contract, in writing.
  • Ask for a handover list: logins, files, tracking codes, ongoing renewals.
  • Download reports and lead data.
  • Remove agency access only after you have full admin rights everywhere.

Before you sign with any agency

Ask: “If we part ways, what do I keep?” A good agency answers clearly and puts it in writing.

What happens when you leave an agency
AssetIf in your nameIf in agency's name
Domain and hostingSite stays liveSite may go offline
Ad accountsKeep history and audiencesStart again from zero
Analytics and Google profileKeep all dataData may be lost

Key numbers

Key takeaways

  1. Own your domain, hosting and ad accounts from day one.
  2. Collect all logins and files before removing access.
  3. Ask "what do I keep?" before signing.
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