How can a hospital improve its Google reviews ethically?
Ask satisfied patients for honest reviews at discharge or after follow-up visits, send a simple review link on WhatsApp, reply to every review politely without discussing medical…
How do you do digital marketing for a hospital?
Quick answer
Start with a complete Google Business Profile for each branch, a fast website with a page for every speciality and doctor, and patient education content that answers real questions. Then add Google Search ads for high-value specialities, track every call and form, and follow up enquiries within an hour.
A practical order of work
- Google Business Profile: one per branch, with departments, timings, photos and accurate categories.
- Speciality pages: cardiology, orthopaedics, IVF, oncology and so on, each with doctors, treatments and how to book.
- Doctor profiles: qualifications, registration numbers, experience and languages, as the NMC requires.
- Patient education: clear articles and videos on symptoms, tests and treatments, reviewed by your doctors.
- Google Search ads: for specialities where patients search with intent, such as “knee replacement surgery in [city]”.
- Tracking and follow-up: call tracking, WhatsApp and form tracking, and a team that replies within an hour.
What to measure
Appointments booked by speciality and source, cost per appointment, and how many enquiries turn into consultations. These matter more than clicks or followers.
Key takeaways
- Google profile and speciality pages first
- Search ads for high-value specialities
- Track and follow up every enquiry
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