How can a resort fill rooms on weekdays and in the off-season?
Target guests who can travel midweek: remote workers, retirees, corporate offsites, wellness retreats and small weddings. Create packages for each, promote them with targeted…
How do you do digital marketing for a hotel?
Quick answer
Make your own website the easiest place to book, with a fast booking engine and a best-rate promise. Keep your Google Business Profile and Google Hotel listing updated, run Google Search and Meta ads for your location and guest types, publish guides to your area, and use email and WhatsApp to bring past guests back.
The key pieces
- Website and booking engine: fast, mobile-friendly, with clear room photos and prices.
- Google: an accurate Business Profile and free booking links in Google Hotels.
- Ads: Google Search ads for “[area] hotels” and Meta ads for weekend and family travellers.
- Content: guides to things to do nearby, which rank on Google and help guests plan.
- Reviews: reply to reviews on Google and OTAs.
- Past guests: email and WhatsApp offers for return stays.
What to track
Direct bookings, revenue per available room and the share of bookings that come direct rather than through OTAs.
Key takeaways
- A fast website booking engine
- Google Hotel listing and search ads
- Bring past guests back directly
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