How can hotels get more direct bookings instead of OTAs?
Give guests a reason to book direct: the best available rate, extras such as breakfast or late checkout, and flexible cancellation. Make booking on your website quick on mobile…
How can a resort fill rooms on weekdays and in the off-season?
Quick answer
Target guests who can travel midweek: remote workers, retirees, corporate offsites, wellness retreats and small weddings. Create packages for each, promote them with targeted Google and Meta ads and to past guests, and partner with companies and event planners. Price weekday stays to fill rooms without discounting weekends.
Who travels midweek and off-season
- Remote workers on workcations
- Corporate teams for offsites and training
- Retired couples and families with young children
- Wellness, yoga and photography groups
- Small weddings and celebrations
How to reach them
- Packages: stay plus meals, Wi-Fi and activities for each group.
- Ads: Google ads for “corporate offsite venues near [city]” and Meta ads for workcation stays.
- Partnerships: HR teams, event planners and retreat organisers.
- Past guests: monsoon or weekday offers by email and WhatsApp.
- Content: show what the resort is like in each season.
Key takeaways
- Target midweek travellers
- Packages for offsites, retreats and workcations
- Partner with companies and planners
UpSocially