Is SEO worth it for a fertility clinic?
Yes. Couples research fertility treatment for months, reading about IVF costs, success factors and clinics before they book. SEO puts your doctors' answers in front of them…
Why is my IVF center getting leads but very few consultations?
Quick answer
Lead volume and consultation volume are different metrics. The gap can come from targeting, the offer, the landing page, qualification, response time or the follow-up process. Track the journey from enquiry to contacted lead to consultation so you can see where the drop-off is happening instead of changing the ad campaign blindly.
Common reasons for the gap
- Targeting: ads reaching people who are curious but not ready.
- Offer: “free consultation” can attract low-intent enquiries.
- Response time: leads contacted hours or days later.
- Conversation: callers who cannot answer questions about process or cost.
- Follow-up: no second attempt for people who did not pick up.
Track the journey
- Enquiry received.
- Lead contacted.
- Consultation booked.
- Consultation attended.
Fix the right stage
If contact rates are low, improve response speed and follow-up. If people are contacted but do not book, train the team and review what they say about cost and process. Fertility decisions take time, so a respectful follow-up sequence over weeks often matters.
Key takeaways
- Leads and consultations are different metrics.
- Track contacted, booked and attended stages.
- Fix the stage where most people drop off.
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